About Us

Jim Fiore is a Senior Vice President at Wheels Up, a membership-based private aviation company. Jim brings to Wheels Up a results-driven mindset as an executive with extensive experience in business development, marketing, and events operations. A former leader and advisor within the sports community, Jim strengthens Wheels Up with his successful track record of expanding and transforming organizations.

After receiving his B.A. from Hofstra University and his M. Ed in Athletic Administration from Springfield College, Jim began a successful career working in sports administration. After starting out as an Executive Assistant for the NCAA’s National Invitation Tournament, Jim served in senior athletic management leadership roles at Dartmouth College and Princeton University.

In 2003 Jim accepted a position as Director of Athletics for Stony Brook University (SBU). During his tenure at SBU, Jim presided over one of the most remarkable transformations in college athletics history. Stony Brook won 41 conference championships (the school had won just a single championship before Jim Fiore’s arrival in 2003) under Jim’s leadership as Athletic Director and its University athletic budget expanded from $7 million to $23 million.

Jim played an instrumental role is developing Stony Brook’s football program from zero scholarships to fully-funded status and helped attain fully-funded status, too, for all of Stony Brook’s women’s athletic programs. In 2012, Jim had the honor of being named Under Armour’s Northeast Region Athletics Director of the Year. That same year, the school’s athletic successes reached an all-time high when its baseball program made a historic run to the College World Series.  

More recently, Jim served as a consultant for the Philadelphia 76ers and New Jersey Devils. He was also the Partner, President, and CEO of Dynamic Sports Management (DSM), a sports management firm based in the New York City Metropolitan area. At DSM, Jim developed a business model designed to drive the firm’s revenue growth and was instrumental in raising the profile of DSM’s events and entertainment operations.

Jim Fiore is a natural-born leader. The success he’s achieved on behalf of institutions and organizations speaks for itself. In his current leadership role, Jim is excited to contribute to the future success of Wheels Up and looks forward to seeing the company thrive. Jim has one child, Michael, and resides in Long Beach, New York.